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Missed Call Recovery for Malaga Trades · WA 6090The phone on the wall in Malaga rings. The crew is in Ellenbrook.

Malaga is the biggest trade precinct in Perth's north-east. Your unit is probably off Beach Road or Alexander Drive, the vans are out on Reid Highway before seven, and the number painted on the side of them rings a landline in an empty office. We find how much that costs you, then we fix it.

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Working out which window you are standing in.

Why this suburb specifically

Malaga runs on
air conditioning
and landlines.

That is not a guess. It is what we found when we looked at the trade businesses actually operating here.

Reason one

It is an air conditioning suburb

Of the Malaga trade businesses we have researched, six in seven are air conditioning. That work does not arrive evenly. It arrives all at once, the first week the temperature clears 40, when every crew in the corridor is already booked and the phone keeps ringing anyway. The calls you miss that week are the installs someone else does in January.

Reason two

The number on the van is a landline

Five of those seven businesses send customers to a landline. That number has served you for years, but a landline cannot text anyone back. When it rings out, there is no record the caller can reply to and no second chance, so the missed call is simply gone. That is the first thing we fix.

Reid and Tonkin cut both ways. Malaga works as a base because Reid Highway and Tonkin Highway put the whole north-east corridor within reach, from Ballajura to Ellenbrook and out towards the Swan Valley. It also means your crews spend a lot of the day on the road, a long way from the phone. The City of Swan counts about 2,090 registered businesses and 16,000 workers in the precinct, so the customer who cannot reach you does not have to look far for someone who picks up.

Running ads in the north-east? See how Perth Google Ads budgets leak in a hot week.

Find out what mine is costing
The work

What we take off
your plate.

The audit decides which of these you get and in what order. Two businesses in the same Malaga street rarely need the same build.

We catch the calls the landline cannot

You are in a roof space in Beechboro and the office phone rings out. Inside a minute the caller gets a text from your business asking what the job is and which suburb, and the answer lands in your diary. Your customers keep the number they already know. How missed call text back works.

We sort ducted quotes from filter cleans

In a heatwave, a new-estate ducted install in Ellenbrook and a split-system service in Noranda look identical in a missed-call log. We ask enough to know which is which, and flag the ones worth ringing back first.

We chase the quotes you sent

Air conditioning quotes get compared, and the customer decides when the weather reminds them. We follow up at day 2, day 7 and day 21, in your voice, and hand you the ones who come back.

We keep you legal on SMS

Consent, business identification and unsubscribe handling, plus your Sender ID lodged with ACMA if any of your texts go out under your business name. The rules are in our SMS compliance guide.

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Rough maths

Set it to a summer week.

The defaults assume a busy air conditioning week, when most of the missed calls happen. A 5 kW split system installed in Perth runs about $1,900 to $3,675. Drag it to match yours.

Walking out the door each year
$889,200
Per week$17,100
Per month$74,043
What we would expect to recover$533,520
After the $197 monthly platform fee$519,120
Get the real number

We assume we recover 60% of what you are missing, which is deliberately conservative.

How we work together

Audit, build, then
we keep running it.

Week 1

We find the leak

How work reaches you, and where it falls out.

  • Every route an enquiry takes in
  • What rings out, and in which weeks
  • Whether your SMS setup is legal
  • A dollar figure on each hole
Week 2 · live by day 14

We build it around you

Scoped to the audit, written for your suburbs.

  • Text-back that works with your existing number
  • Written in how you speak, not ours
  • Built before summer, not during it
  • Wired into ServiceM8 or Simpro
Ongoing

We run it and report

The part a vendor skips.

  • Monthly: caught, booked, what it earned
  • We tune wording as replies come in
  • Service reminders ahead of the first heatwave
  • One person who knows your build
From a Malaga base

The suburbs we write
into your sequences.

When a customer texts back, the reply names their suburb and gives a realistic time, because Ballajura is ten minutes away and Ellenbrook on a Friday afternoon is not.

MalagaBallajura BeechboroNoranda DianellaMirrabooka LandsdaleWangara Alexander HeightsMarangaroo Bennett SpringsKiara LockridgeMorley EllenbrookAveley
TradeHVAC & air conditioning

Peak season overflow, and telling a ducted quote from a filter clean.

 GuideHow Perth HVAC businesses lose jobs

Miss rates, the seasonal demand curve and 2026 Perth install values.

 NearbyBayswater

Just south, where older housing keeps the phone busy all year.
Before you book

Fair questions.

Do you actually work with Malaga businesses or just say you do?
We build for Perth trades, and Malaga is on our list because it holds more trade businesses than anywhere else in the north-east: about 2,090 registered businesses across 660 hectares, according to the City of Swan. The build and support are done remotely, so your address changes the message copy and the suburbs we write into your sequences, not whether we can help.
Why does being in Malaga change anything?
Two things. Most of the Malaga trade businesses we have looked at are air conditioning businesses, so the phone surges in the first hot week of summer, exactly when every crew is booked out. And most of them still send customers to a landline, which cannot text anyone back, so a missed call there is simply gone.
Can missed-call text-back work if my business number is a landline?
Yes, but it needs setting up properly. A plain landline cannot send or receive texts, so the build either text-enables the number your customers already know or forwards missed calls to one that can. The audit works out which fits, so the reply your customer gets still comes from your business.
What does an engagement cost?
Setup is $999 for the three founding clients in each trade, or $1,500 after that, plus a $197 monthly platform fee, and your first 8 booked estimates are free. Ad spend is separate and paid by you straight to Google. The 15-minute call costs nothing.
The audit

Half an hour, and
you will know.

We go through how work reaches you, where it falls out, and what each of those holes is worth in a year. You leave with that whether you hire us or not.

A dollar figure on each leak, using your job values not averages
Whether your current SMS setup is actually legal
A straight answer if this is not your problem

Three questions on the next page and we text you a time within a few minutes. Nothing to buy on the call.

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