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Missed Call Text Back for Balcatta Trades · WA 6021Balcatta is on the roof. The phone is in the ute.

Much of Balcatta is commercial and industrial, ten kilometres up the road from the CBD, and the trade businesses we looked at here are roofers and air conditioning installers. That means two peak seasons a year, the wet one and the hot one, and both are spent on a roof with the phone ringing out below. We text those callers back inside a minute, from your number, and chase every quote you send.

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Working out which window you are standing in.

Why this suburb specifically

In Balcatta the
phone rings when
you are on a ladder.

That is what we found when we looked at the trade businesses actually operating here, and it changes what we build first.

Reason one

Two peak seasons, both on a roof

Of the three Balcatta trade businesses we have researched, two are roofers and one is air conditioning. About 78% of Perth's rain falls between May and September, and Perth averages 26 days a year over 35°C, almost all of them November to March. A roofer's calls arrive in a storm week, an air conditioning business's on the first hot Saturday, and in both cases every call lands at once, on the day nobody can pick up.

Reason two

The number on the ute is the front door

One of the three has a website that no longer loads, and none of them takes bookings online. Customers ring. A call that rings out during a leak is not a lead you follow up tomorrow; by tomorrow a bucket is under it and someone else has been. The good news is that every one of them listed a mobile, so text-back works from day one, which is not true of every Perth trade precinct.

Erindale Road is the reason to be here, and the reason you are never near the phone. Balcatta sits in the City of Stirling, ten kilometres north-north-west of the CBD, and Erindale Road runs straight onto Reid Highway and the Mitchell Freeway. A Balcatta crew can do Karrinyup in the morning, Duncraig after lunch and Balga on the way home. But a re-roof in Carine is a full day on a roof, and a full day on a roof is a full day of calls going to voicemail, which in Perth most callers do not leave.

Paying for those calls through ads? See Google Ads for Perth tradies: what to check first.

The work

What we take off
your plate.

The audit decides which of these you get and in what order. For most Balcatta businesses the storm-day and heat-day text-back does more than anything else.

We catch the calls you miss on the roof

You are halfway through a re-roof in Gwelup and the phone in the ute rings out. Inside a minute the caller has a text from your number asking what is happening and which suburb they are in. How missed call text back works.

We tell a live leak from a quote

Water coming through a ceiling in Nollamara and a gutter quote in Hamersley need different answers at different speeds. The leak gets told what to do now and goes to the top of your list. The quote gets booked for a dry day. Your rules, set on the audit call.

We chase every quote you send

In Perth a single-storey re-roof runs about $10,500 to $26,250 and a split system install $1,250 to $4,725. Those quotes get compared. We check in at day 2, day 7 and day 21 in your voice and hand you whoever replies. The sequence, with the wording.

We keep you legal on SMS

A text-back about the call they just made is a reply, not marketing. A pre-summer service reminder to last year's customers is marketing, and needs consent, your name and an unsubscribe. We build the line between them in. The rules, in plain English.

Rough maths

Set it to a storm week.

A roofing visit is $210 to $525 and a split system install $1,250 to $4,725, so the default job value sits between them. A storm week pushes the calls up, not the value. Drag it to match yours.

Walking out the door each year
$312,000
Per week$6,000
Per month$25,980
What we would expect to recover$187,200
After the $197 monthly platform fee$172,800
Get the real number

We assume we recover 60% of what you are missing, which is deliberately conservative. The full calculator shows the maths.

How we work together

Audit, build, then
we keep running it.

Week 1

We find the leak

How calls reach you on a storm day, and where quotes go quiet.

  • Every route an enquiry takes in
  • What last winter's busiest week looked like on the phone
  • Whether your SMS setup is legal
  • A dollar figure on each hole
Week 2 · live by day 14

We build it around you

Scoped to the audit, written for your suburbs.

  • Text-back on the number on the ute
  • Leak-now versus quote-later rules, set by you
  • Quote follow-up in your voice
  • Wired into ServiceM8 or Simpro
Ongoing

We run it and report

The part a vendor skips.

  • Monthly: calls caught, jobs booked, what they earned
  • We tune wording before each season, not after
  • Pre-season reminders to past customers, with consent
  • One person who knows your build
From a Balcatta base

The suburbs we write
into your sequences.

When a customer texts back, the reply names their suburb and gives an honest arrival window, because Stirling is around the corner and Duncraig on a storm afternoon is not.

BalcattaStirling Osborne ParkTuart Hill YokineNollamara WestminsterBalga HamersleyCarine GwelupKarrinyup InnalooScarborough TriggDuncraig
Before you book

Fair questions.

Do you actually work with Balcatta businesses or just say you do?
We build for Perth trades, and Balcatta is on our list because we looked at the trade businesses operating there and found something specific: roofers and air conditioning, two trades that spend their peak season on a roof. The build and support are done remotely, so your address changes the message copy and the suburbs we write into your sequences, not whether we can work with you.
Why does being in Balcatta change anything?
Two peak seasons instead of one. About three quarters of Perth’s rain falls between May and September, which is when a roofer’s phone rings, and the 26 days a year over 35 degrees are when an air conditioning business cannot answer. In both cases the person who should pick up is on a roof. Erindale Road puts Reid Highway and the Mitchell a few minutes away, so Balcatta crews cover a wide patch, and a wide patch means longer stretches away from the phone.
Can the text-back tell a live leak from a re-roof quote?
Yes, and on a storm day that is the whole point. The first text asks whether water is coming in now. If it is, the caller gets told what to do while they wait, and the job goes to the top of your list. A re-roof or gutter quote gets booked for a look on a dry day. You set the rules on the audit call, and you can change them any time.
What does an engagement cost?
Setup is $999 for the three founding clients in each trade, or $1,500 after that, plus a $197 monthly platform fee, and your first 8 booked estimates are free. Ad spend is separate and paid by you straight to Google. The 15-minute call costs nothing.
The audit

Half an hour, and
you will know.

We go through how enquiries reach you, how many storm-week calls ring out, and what each of those holes is worth in a year. You leave with that whether you hire us or not.

A dollar figure on each leak, using your job values not averages
Whether your current SMS setup is actually legal
A straight answer if this is not your problem

Three questions on the next page and we text you a time within a few minutes. Nothing to buy on the call.

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